Our sustainable materials Every new style in our collection has to meet rigorous criteria. First, it has to be a great idea that serves a purpose. Quality is paramount. It must fit well and be functional. It must also be certified STANDARD 100 by OEKO-TEX®. Last but not least, it must be made of sustainable materials. Since 2008, we have increased the use of sustainable materials from 20% to 97% (measured by weight of our total production in 2017). We aim to make that figure 100%. Here are the sustainable materials we use today: Organic cotton Organic cotton cultivation is based on long-term and sustainable methods. The cotton is grown without the use of harmful pesticides or fertilizers. Choosing organic cotton over traditionally grown cotton means making a choice that is better for cotton farmers as well as the environment. Recycled cotton Recycled cotton is made from cotton waste that is reprocessed into a high-quality yarn. The benefits of using a pre-existing fiber are that water, energy and chemical use are drastically reduced. In addition, no pesticides are required and no arable land is used. Lyocell Lyocell is a cellulose fibre made from fast-growing eucalyptus and other woods from sustainably managed forests where cultivation requires only 5% of the water used in traditional cotton farming. The fibre is produced in a closed loop process, in which almost all of the water and chemicals are reused. Lyocell is the generic name for the fiber, while Tencel® is a registered trademark. Lenzing, which owns Tencel®, was the first to put lyocell on the market and is still the world leader in lyocell production. Organic wool The farm where the sheep were raised has a holistic perspective on animal welfare and the environment, so the sheep are well treated and not exposed to mulesing. What’s more, fewer and better chemicals are used during the whole production, from cleaning the fiber to dying the yarn. In other words, we are using the best wool we could find. Recycled wool To make the recycled wool, our Italian yarn producer cuts up old clothing, sorts it into color piles and then spins it into new yarn. No new chemicals or dyes are added in the process. We call that keeping things in the loop! Recycled polyamide For our bras, tights and leggings we use Q-nova®, a yarn made from recycled industrial waste. For our swimwear we use ECONYL®. This yarn is made of post-consumer waste like old fishing nets and industrial waste that has been re-generated into new yarn. By using fabrics made of recycled materials we are helping to reduce landfills while saving the planet's natural resources of crude oil.