Every new style in our collection has to meet rigorous criteria. First, it has to be a great idea that serves a purpose. Quality is paramount. It must fit well and be functional. Our entire collection is made of sustainable materials that are all traceable from fibre to final garment. Here are the sustainable materials we use today:
Organic cotton cultivation is based on long-term and sustainable methods. The cotton is grown without the use of harmful pesticides or fertilizers. Choosing organic cotton over traditionally grown cotton means making a choice that is better for cotton farmers as well as the environment.
Lyocell is a cellulose fiber from eucalyptus and other fast-growing trees, which need only 5% of the water needed for cotton cultivation. We only use TENCEL™ lyocell from Lenzing because they guarantee that the raw material comes from certified and controlled wood sources, and that the production of the fiber takes place in a closed system where water and solvents are reused indefinitely. The fiber is biodegradable and thus compostable.
Modal is a cellulose fiber made from beech. We only use TENCEL™ modal from Lenzing because they guarantee certified and controlled wood sources, and that they grow the trees near where the fiber production takes place, with controlled use and waste management of solvents and water. The fiber is biodegradable and certified by EU Ecolabel, which among other things guarantees it has a low climate impact throughout its lifecycle.
The merino wool we use is organic and GOTS certified. It comes from sheep that have been raised on South American farms where they are treated well and not subjected to mulesing because the farmers have a holistic perspective on animal welfare and the environment. In addition, fewer and better chemicals are used in the production process, from the cleaning of the fibers to the dyeing of the yarn. In other words, the best wool we could find.
For our bras and sports leggings, tights and leggings we use Q-nova®, a yarn made from recycled industrial waste. For our swimwear we use ECONYL®. This yarn is made of post-consumer waste like old fishing nets and industrial waste that has been re-generated into new yarn. Both materials are certified according to GRS (Global Recycle Standard). By using fabrics made of recycled materials we are helping to reduce landfills while saving the planet's natural resources of crude oil.
Today the supply of recycled elastane is unfortunately limited, but whenever our producers have it available, we choose it over virgin elastane. The recycled elastane we use today is certified according to GRS (Global Recycle Standard). It is recycled from industrial waste in Japan, and then spun into new thread in Germany. It's a good way to use waste instead of using the planet's limited resources.
Both when we design and cut our garments, we strive to maximize the use of materials, and reduce the proportion of wasted fabric. But sometimes there is fabric left over, from our own or others' production. In that case, we like to get creative and investigate how we can design new, smart products from it - rather than letting it go to waste. By using already produced material, we remove the production stage that has the greatest environmental impact while conserving the planet's resources.