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🌱 Climate compensated shipping


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Looking for clothes that are made with care for the future?
We’ve got your back (and belly). From pregnancy, through nursing and beyond.


Turn ocean trash into treasure

The 24/7 bikini is made from ECONYL®, a yarn made from regenerated nylon waste and old fishing nets.
Learn more about our materials >

Fashion Revolution Week

Who made your clothes?

Join us during Fashion Revolution Week and take a peek behind the garments.
Learn more about our production >


Multi-tasking tops

Designed to beautifully follow your growing curves during pregnancy, while offering easy access for breastfeeding afterward.
Shop tops here >

Inspire and get inspired by other moms through the #BoobCollective


The Spring Edit

The Spring Edit

Discover the new arrivals and get styling tips from Swedish stylist Julia Stridh.
Read more here >

Long live your clothes

Long live your clothes

Help reduce your environmental footprint.
Learn more here >

Wardrobe guide

What phase are you in?

Newly pregnant? In the middle of pregnancy? Nursing? We've put together this wardrobe guide to help you find just the perfect clothes for the phase you're in right now.
To the guide >


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