Skip to content

🌱 Climate compensated shipping

Free shipping over 99 EUR / 170 USD / 89 GBP

🌱 Climate compensated shipping


If you change language, your shopping bag will no longer be valid. Do you want to change language?

OKCancel ×
Send to:

Our story

The idea of Boob was born on a cold and windy autumn day in Stockholm in 1999 when our founder Mia Seipel watched her sister breastfeed her newborn son with the north wind sweeping around her bare waist. There and then, Mia realized that mothers, like all superheroes, deserve the right attire.

The solution was Boob’s patented nursing collection, which has become a favorite among mothers all over the world. And that was just the beginning. Today, we offer a complete and carefully thought-through wardrobe with a smart double function for pregnancy and nursing.


When you buy a garment from Boob, you buy a product that has been produced with care. Some of this you can see and feel when you wear our clothes. What may be less obvious, is the care we show for the production, the people, and the environment. To us, caring is a given - we make clothes for the future. Read more about our Sustainability work here.

I hope that you will find clothes from us that become favorites in your maternity and nursing wardrobe. When you feel that you no longer need your Boob garment, pass it on to a friend, sell it second hand, or give it to a charity. Our clothes are made to be used, washed, and loved, over and over again. 

Read more about our Sustainability work here >




Item is now in your shopping bag