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Our story

The idea of Boob was born on a cold and windy autumn day in 1999, when I watched my sister breastfeed her newborn son with the north wind sweeping around her bare waist. There and then, I realised that mothers, like all super heroes, deserve the right gear.

The solution was Boob’s patented nursing collection, which has become a favourite among mothers all over the world. And that was just the beginning. Today we make clothes for all stages of motherhood, with smart double function for pregnancy and nursing. 


When you buy a garment from Boob, you buy a product that has been produced with care. Some of this you can see and feel for yourself, when you wear our clothes. What may be less obvious is the care we show for everything involved in the production; the people and the environment. To us, it’s a given. Individuals and companies alike, we all have the power to make choices that work either for or against a future. At Boob, we make clothes for the future.

I hope that you will find clothes from us that become favourites in your maternity and nursing wardrobe. When you feel that you no longer have use for your Boob garment, pass it on to a friend, sell it second hand, or give it to a charity. Our clothes are made to be used, washed and loved, over and over again. 

XOXO Mia Seipel




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