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Looking for clothes that are made with care for the future?
We’ve got your back (and belly). From pregnancy, through nursing and beyond.

New arrivals

New arrivals

Garments that are good for you, your baby, and the planet.
Shop new arrivals here >

Nursing bras

Nursing bras

Nurse in comfort at any occasion and any time of the day.
Shop nursing bras here >



Here you’ll find our bestsellers and customer favorites.
Shop bestsellers here >

Activewear / Sportswear


Flexibility, function and support in just the right places
Shop activewear here >

Inspire and get inspired by other moms through the #BoobCollective


Our sustainability work

When you buy a garment from Boob, you buy a product that has been produced with care.
Some of this you can see and feel for yourself, when you wear our clothes; the high quality is there at every stage, including design, function and choice of materials.
What may be less obvious is the care we show for everything involved in the production; the people and the environment.


Meet the people behind our garments.


Our entire collection is made of sustainable materials.

Hospital bag

Have you packed yet?

Our best tips for items we were glad we remembered to bring to the hospital.
Read more here >

Long live your clothes

Long live your clothes

Help reduce your environmental footprint.
Learn more here >

Wardrobe guide

What phase are you in?

Newly pregnant? In the middle of pregnancy? Nursing? We've put together this wardrobe guide to help you find just the perfect clothes for the phase you're in right now.
To the guide >


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