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20% off Merino wool and knitwear!

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Looking for maternity clothes that are made with care for the future?
We’ve got your back (and belly). From pregnancy, through nursing and beyond.



Merino wool

Merino wool

Cozy Holidays

Cozy Holidays

Make sure you are as comfy as you are jolly with our smart maternity styles.
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The soft nursing bra

A bra that will quickly become your go-to. And the perfect gift to give to an expecting or new mom, or to treat yourself!
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Inspire and get inspired by other moms through the #BoobCollective


Our sustainability work

When you buy a garment from Boob, you buy a product that has been produced with care.
Some of this you can see and feel for yourself, when you wear our clothes; the high quality is there at every stage, including design, function and choice of materials.
What may be less obvious is the care we show for everything involved in the production; the people and the environment.


Meet the people behind our garments.


Our entire collection is made of sustainable materials.

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