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Looking for clothes that are made with care for the future?
We’ve got your back (and belly). From pregnancy, through nursing and beyond.

Shop the look

Inspire and get inspired by other moms through the #BoobCollective
See more >


Discover our award-winning Classics. There is a style and color for every day of the week.
Shop Classics here >


Be a copycat! Discover our bestsellers and other customers favorite styles.
Shop bestsellers here >

Nursing bras

Nursing bras

Ultimate bras for all days of the week and all hours of the day - before, during and after pregnancy.
Shop here >

Moms we love

Moms we love

Moms are our inspiration and the reason we do what we do. We love moms and we love to hear about their stories!
Read the interviews here >

Our sustainability work

When you buy a garment from Boob, you buy a product that has been produced with care.
Some of this you can see and feel for yourself, when you wear our clothes; the high quality is there at every stage, including design, function and choice of materials.
What may be less obvious is the care we show for everything involved in the production; the people and the environment.


Meet the people behind our garments.


Our entire collection is made of sustainable materials.

What phase are you in?

What phase are you in?

No matter what phase you’re in, we have smart solutions to take you through pregnancy and nursing. Get inspired by our wardrobe guide!
To the guide>

Long live your clothes

Long live your clothes

Help reduce your environmental footprint.
Learn more here >


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