Who made your clothes? The fashion industry involves a long chain and it consists of people. You, who are wearing the garment, are at one end. At the other end are those who grew and harvested the cotton, wove the fabric, and sewed the garment. As a customer, it can be difficult to see the people and the factories behind the clothes. We want to change that. Join us during Fashion Revolution Week and take a peek behind the garments. Fashion Revolution Week April 19 - 25 On April 24, 2013, 1,138 textile workers were killed and over 2,500 were injured when the Rana Plaza plant collapsed in Dhaka, Bangladesh. That’s when Fashion Revolution was born, a global non-profit movement centered on an annual campaign. From April 19 - 25, Fashion Revolution Week will unite people and companies from all over the world. The goal is to create awareness of the true cost of fashion – for people and for the environment. And to show the world that a change is possible. Not least for the conditions of the people who make the world’s clothes. How we think at Boob We have decided to only make clothes that serve a purpose. We then make sure that they are made as environmentally optimal as possible, in every way – when it comes to design, function, materials selection and production. This leads to clothes that have a long life – that hold up to being used, washed and loved, over and over again. At Boob we are proud of our producers, who have been carefully selected for their quality work and their values regarding the environment and human rights. What can we all do? Think about how you consume. Shopping a little less for new clothes can be a good way to show care for both people and the environment. By shopping second hand, selling clothes that are no longer used or by handing them over to someone who will love them, you keep your clothes in the loop. Clothing that stays in the loop will automatically work for the environment. Read more about all our factories and the people behind our garments here.