Boob Classics
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Boob Classics

The story of Boob began in Sweden when our founder Mia Seipel watched her sister breastfeed her newborn son with the north wind sweeping around her bare waist. Mia thought that there must be a better solution. And so the idea of Boob's original nursing wear, our Classics, was born. Beloved by moms all over the world ever since.

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