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Boob spring and summer collection 2017 maternity wear

A Beautiful Journey To The South Pacific - Boob SS17

Taking inspiration from the vivid colors of the iconic Paul Gauguin paintings of Polynesia, Boob introduces an ultra feminine double-function pregnancy and nursing collection for Spring 2017.

Always true to their stylistic approach, Boob creates pieces that are not only cool and modern but long lasting, in every way. This street-style ready collection is made with sustainable materials and every item in the line is tested for harmful substances according to STANDARD 100 by OEKO-TEX®. Combined with their patented, signature smart nursing overlap, the flattering and feminine design fits perfectly during both the pregnancy and nursing stages of a new mama’s life.

Chic, ruffled shoulders can be seen in the Alicia 100% organic cotton top and mini dress, offered in a beautiful jewel-toned palette. Stripes are an integral part of Boob’s collections and they do them oh so well! Simone stripes are offered in new drawstring frocks as well as tanks, tees and long-sleeves, for those cooler summer nights. Easy wrap dresses , in dress, tee and maxi are the perfect spring staple and completes any travel wardrobe. Offered in print pearl batik-esque print as well as your staple black, the playsuit silhouette is sure to be a hit!

Active bumps and nursing mothers will always be able to count on boob for eco, organic sportswear staples and everyday althleisure pieces. SS17’s Soft Sports Bra is seamless bra that fits just as well during preganacy as nursing. It is comfortable and flexible, and at the same time offers extra support in day-to-day life and during light exercise while the Fast Food Sports Bra provides extra firm support, in moisture wicking and fast drying material. Summer at the beach and pool are complete with a Boob’s Fast Food Tankini and Swimsuit with their patented nursing function -perfect fit during pregnancy and nursing. 

About Boob 

The idea behind Boob was born on a cold, windy day in autumn 1999. Mia Seipel watched her sister nurse her newborn in a Stockholm park, waist bare to the icy northern wind. Then and there, Mia decided that mothers, like all super heroes, deserve pro-gear. The solution was Boob – clothes with smart double functions for pregnancy and nursing. Over 80 percent of Boob's collection is made using sustainable materials including organic cotton and lyocell and the entire collection is 100 percent OEKO-TEX® Standard 100 certified, ensuring that the garments are tested for harmful chemicals.

Simply clothes for the future!

Thursday November 10, 2016


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