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Swedish Boob awarded prize by American parents

Swedish Boob awarded prize by American parents

The Swedish maternity fashion brand Boob has been awarded the PTPA Media Award for its Fast Food Sports Bra. This is the fourth time that Boob has received a PTPA award for one of its garments, which all have a double function for pregnancy and nursing.

Boob has received the PTPA Media Award for its sports bra with nursing function, the Fast Food Sports Bra, which was launched in 2015. PTPA (Parent Tested Parent Approved) Media, with more than 70,000 active participants, is North America’s largest independent parent community for testing and evaluating products. Committed parent volunteers evaluate products in their home, and the prize is awarded to products with the highest overall rating.   

“We make clothes with smart function and a purpose, and an award like the American PTPA is a further acknowledgement of our success. The USA is a good market for us, where we have a steady increase and a great potential for growth. We especially identified an opportunity for sports and functional garments for pregnancy and nursing. We now show great sales results and amazing feedback from end consumers on our active wear collection in sustainable materials, launched in 2015”, says Mia Seipel, CEO and founder of Boob.

Boob garments have been available in the USA since 2002. It started with one retailer in New York, and now the products are available around the country and through online companies, for example Nordstrom. American celebrities such as Minnie Driver, Tori Spelling and Gwen Stefani have been photographed wearing Boob garments when they were pregnant and nursing.

Boob has previously received the PTPA Media Award for its B.Warmer Hoodie (2010), Nursing/Maternity Singlet (2010) and Fast Food Bra (2014).

The Fast Food Sports Bra has all the functions you want from a good sports bra – as well as a smart nursing function. It is comfortable and flexible, and provides extra firm support. The bra has padded, relieving shoulder straps and a racer back for ultimate freedom of movement. Moisture-wicking and quick-drying performance fabric in 74% polyamide and 26% elastane, in double layers, offers maximum support without compromising on comfort. The Fast Food Sports Bra is, just like the rest of the Boob collection, certified according to STANDARD 100 by OEKO-TEX®.

Friday 12 February, 2016

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