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Sustainable fashion - Boob grows with green business

Fashion company Boob grows with green business

Today, the fashion company Boob presents its “Greenometer” and is proud to announce that 83 per cent of their products are made in sustainable materials, based on the total production weight in 2015. The aim is to make that figure 100 per cent within the near future. At the same time, Boob’s turnover in 2015 increased by 13 per cent compared to last year.

Swedish Boob started in 2000 with the launch of their smart nursing garments, a patented innovation that quickly became a favourite among mothers around the world. The collection has now developed into a complete wardrobe of clothes and underwear with a double function for pregnancy and nursing. The brand is sold through Boob’s own web shop and is also available from retailers in 20 markets. Making innovative garments that have a purpose is still a key concept at Boob, although they will not rest at that. Boob has a green focus and the company wants to demonstrate that you can grow through sustainable business. This is why all new styles in Boob’s spring/summer 2016 collection are made from sustainable materials and also certified according to STANDARD 100 by OEKO-TEX®. Another important aspect of Boob’s work is fair production. All garments are made in Europe and Boob places high demands on their suppliers when it comes to environmental and social responsibility.

“Our focus has always been on innovative design, function, and a constant development of products, range and distributions channels. We have always strived to make products of high quality, and in 2008, we started to consciously work with sustainable materials. We decided from the start that we wouldn’t make a ’sustainable collection within the collection’, but rather replace all materials with alternatives that are as environmentally optimal as possible. We will never sit back and think that we have concluded our sustainability work - 100% sustainable materials is only an interim goal”, says Mia Seipel, founder and CEO at Boob.

The recent sustainability figures for 2015 reveal that the total production, measured by weight, comprised a total of 83 per cent green materials. In 2014, the figure was 80 per cent. Since 2008, the proportion of sustainable materials in Boob’s production has increased from 20 to 83 per cent.

”At Boob, we have decided to reduce our environmental impact at every stage of production and become the most eco smart maternity and nursing brand on the market. Our chief aim is to design products that have a purpose. We then ensure that they are made from materials that are as environmentally optimal as possible. We keep strictly to our strategy of producing all new styles in sustainable choices of materials only. We make clothes for the future, and we are convinced that the only way of making sustainable business is to consider sustainability at all stages - social, environmental and economic”, says Mia Seipel.

Boob currently has 14 employees, and the company has grown organically since its start in 2000. The turnover in 2015 was SEK43 m – an increase of 13 per cent since 2014, when the figure was SEK38 m. Boob products are sold through retailers on 20 markets in and outside Europe, and in Boob’s web shop to a total of 52 markets. 

Fakts – Boob´s sustainable material 

Organic cotton 
Organic cotton production is long-term, sustainable and resource-saving. The cotton is grown without any use of chemical pesticides or fertilizers. Organic cotton is better both for the cotton farmers and the environment. As from the spring/summer collection 2016, Boob has replaced all traditionally grown cotton with organic cotton.

Lyocell is a cellulose fibre. It is made from fast-growing eucalyptus from sustainably managed forests. The cultivation requires only 5% of the water used in traditional cotton farming. The fibre is produced in a closed-loop process, in which almost all water and all chemicals are reused.

Recycled polyester 
The production of recycled polyester, releases less CO2 and requires less energy and water compared to the production of traditional polyester. It also reduces the waste mountain. All fleece (polyester) used in Boob’s collection is made from recycled PET bottles. It takes twelve 1.5 litre PET bottles to make one fleece sweater.

Recycled polyamide 
For the underwear collection, Boob uses recycled polyamide, made from recycled waste. Making new materials from waste saves on the earth’s resources of crude oil and reduces the waste mountain. It also uses a process that requires less energy than when producing traditional polyester and polyamide. 

The sustainable choices of materials in Boob’s total production in 2015 comprised: 
45% organic cotton, 21.3% lyocell, 9.4% recycled polyamide, 7.4% recycled polyester.

Tuesday February 2, 2016

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