180820 - Boob x Every Mother Counts
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BOOB PRESENTS STATEMENT T-SHIRTS THAT GIVE A BOOST TO BOTH MOMS AND PARTNERS

Now Boob presents "Chari-Tees", two t-shirts that give both mothers and their partners a little well-deserved daily pep talk. In addition, five percent of the revenue from every Chari-Tee sold goes to Every Mother Counts, a non-profit organization that works to make pregnancy and delivery safe for mothers all over the world.

Ever since its inception 17 years ago, Boob has worked to simplify everyday life for moms by making clothes that combine fashion with smart functions for pregnancy and nursing. Now Boob presents “Chari-Tees” - two real wardrobe heroes made of 100% organic cotton. One is designed for moms with a hidden nursing function and room for growing bellies, while the other is unisex. The mirrored prints, “Damn you’re a good mother!” and “Damn you’re a good partner!” offer a daily pep talk to moms and their partners.

As a further statement, five percent of the revenue from every Chari-Tee sold goes to Every Mother Counts, a non-profit organization that works to make pregnancy and delivery safe for mothers everywhere, through education, support and proactive health care.

“We are proud to present yet another innovation and classic for moms and their partners and very pleased that, together with Every Mother Counts, we can also help support mothers worldwide,” says Mia Seipel, founder and creative director of Boob.

“Chari-Tee Mother” costs $69 USD and comes in sizes XS-XL. “Chari-Tee Partner” costs $69 USD SEK and comes in size S-XL.

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