180109 - Boob x Every Mother counts
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Damn, It’s A Good Shirt – Boob Introduces The-Shirt with Empowering Messaging for all Moms

Staying true to Boob’s design DNA to provide innovative, smart and stylish clothing for pregnant and nursing mothers, the sustainable Swedish brand introduces The-Shirt/Damn you´re a good moher!, the ultimate classic tee designed to take you through motherhood, one powerful saying at a time.

Made from 100% organic cotton, The-Shirt features a new smart cut hidden front panel so moms can nurse discreetly and look stylishly relaxed, effortlessly. The mirrored print, “Damn you’re a good mother!” offers a daily pick-me-up for all moms!

And as a further statement to moms, five percentage of every sold The-shirt/Damn you’re a good mother! is donated to Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere.

-We are proud to introduce another new innovation and classic for mothers, and we are delighted that, in collaboration with Every Mother Counts, we can also help support more mothers worldwide, says Mia Seipel, founder and creative director of Boob.

The-Shirt is available from January 2018 and comes in size XS-XL. Recommended retail price 499 SEK ($ 69.00/€ 54.95).




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