160901 - Boob - sustainable clothes for yoga mums!
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Boob sustainable clothes for mums that do yoga or other exercise

Boob - sustainable clothes for yoga mums!

Many mums practise yoga throughout pregnancy or use this form of training as a gentle way of getting back into movement after the birth. Swedish Boob makes maternity and nursing clothes especially designed for a body in change, including an active wear collection of functional clothes for mums who do yoga or other forms of exercise. Hot news for autumn 2016 is the Fast Food Free bra - a yoga-inspired bra with smart double function for pregnancy and nursing.

Naturally, a body in change places extra demands on training clothes – they must be flexible as well as functional .  Boob’s active wear collection - especially adapted for active mums - consists of smart, innovative garments in functional materials that make life easier, more fun and more attractive for pregnant and nursing mothers on the move. The rest of Boob’s collection also includes many soft and stretchy styles, perfect for a yoga mum to choose from. And just like our target group, Boob strives to make choices that are as sustainable as possible for the future and the next generation. This is why all our new designs are made in sustainable materials, such as organic cotton, lyocell and recycled polyester and polyamide. The entire collection is also certified according to STANDARD 100 by OEKO-TEX® as a guarantee that the garments are tested for hazardous substances.  

Boob's yoga favorites

09318-m2

FAST FOOD FREE BRA

This autumn’s yoga-inspired green news is the Fast Food Free bra made in sustainable material. This is the optimal bra for yoga mums and fits just as well during pregnancy as nursing. The bra has removable pads and extra wide support beneath the bust. Smart clips give easy access to breastfeeding. Fast Food Free is made from 62% recycled polyamide, 31% polyester and 7% elastane.   

09312-m1

FAST FOOD SOFT SPORTS BRA

Fast Food Soft Sports bra is made in a fast-drying, moisture-wicking functional material, from recycled polyamide. The bra is seamless, adjustable and flexible for use all the way through pregnancy and nursing. Fast Food Soft Sports bra gives proper support (firm support), with racer back for maximum freedom of movement and a smart function for nursing. The bra is made in sustainable material - 37% recycled polyamide, 37% recycled polyester, 21% polyamide and 5% elastane.

02726-m2

ONCE-ON-NEVER-OFF LOOSE PANTS

Pants that fit just as well for yoga, work, parties or at home – with or without a bump. The wide foldable panel can be worn over or under the belly. The pants are made in soft, comfortable material in 95% lyocell and 5% elastane.

00102-02727-ss17-2

ONCE-ON-NEVER-OFF LEGGINGS  

Leggings with wide foldable panel that fit just as well before, during and after pregnancy. The flexible fit and moisture-wicking, breathable material make these the perfect and long-lasting leggings for yoga and other types of exercise. Made in sustainable material - 95% lyocell and 5% elastane.

00303-02723-ss17

FLATTER ME SINGLET

Singlet with ruched sides that allow for a great fit across the belly, both during pregnancy and after. It has Boob’s smart function for nursing and is made in soft, comfortable and stretchy sustainable material - 95% lyocell and 5% elastane.  

00297-m60

B.WARMER SWEATSHIRT 

Long sleeve sweatshirt with front overlap lined with a warming fleece to reduce the risk of mastitis. B.Warmer is made in sustainable material of 95% organic cotton and 5% elastane. The fleece lining across the bust is made from 100% polyester from recycled PET bottles.

Sustainability    

Boob’s entire collection is certified according to OEKO-TEX® Standard 100. This guarantees that the clothes are tested for harmful substances - and are safe to wear next to your skin and baby, even when you are training and sweaty. All new designs in the autumn/winter collection 2016 are made from sustainable materials and all the cotton is organic. Since 2008, Boob has succeeded in going from 20% to 83% use of sustainable materials without compromising on design or function. We aim to make that figure 100%. Boob’s products are made in Europe.

Thursday 1 September, 2016

 

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