Boob - clothes in sustainable materials for active mothers!
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Boob - Clothes in sustainable materials for active mothers!

Clothes in sustainable materials for active mothers!

The Swedish fashion brand Boob extends its active wear collection, introducing new designs for spring 2016. The collection is not only suitable for exercising, but is especially adapted for a changing body and fits all the way through pregnancy and nursing – without compromising on quality or function. All new items in Boob’s collection are made in sustainable materials and are also certified according to STANDARD 100 by OEKO-TEX®.

Many women want to keep active and train during pregnancy and nursing. Naturally, a changing body places extra demands on training clothes – they must be flexible as well as functional. Boob’s active wear collection - especially adapted for active mums - consists of smart, innovative garments in functional materials that make life easier, more fun and more attractive for pregnant and nursing mothers on the move. And just like our target group, Boob strives to make choices that are as sustainable as possible for the future and the next generation. All our new designs are made in sustainable materials, such as organic cotton, lyocell and recycled polyester and polyamide.  

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FAST FOOD SOFT SPORTS BRA
A new green design in the spring collection 2016 is the Fast Food Soft Sports bra, made in a fast-drying, moisture-wicking functional material from recycled polyamide. The bra is seamless, adjustable and flexible for use all the way through pregnancy and nursing. The Fast Food Soft Sports bra gives firm support, has a racer back for maximum freedom of movement, and a smart function for nursing. The bra is made in sustainable material - 37% recycled polyamide, 37% recycled polyester, 21% polyamide and 5% elastane. 

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FAST FOOD SPORTS BRA
A regular favourite in the active wear collection is the Fast Food Sports bra, which offers all you want from a really good sports bra – as well as a smart nursing function. It is comfortable and flexible, and provides extra firm support, whether you’re in the gym, out jogging or going for a long walk with the pram. The bra has padded, relieving shoulder straps and a racer back for ultimate freedom of movement. Moisture-wicking and quick-drying performance fabric in 74% polyamide and 26% elastane in double layers offers maximum support without compromising on comfort.

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ONCE-ON-NEVER-OFF LEGGINGS
Leggings with wide foldable panel that fit both with and without a bump. The high waist panel that can be folded over or below the stomach, and the tight legs, make these a pair of long-lasting training leggings. A superb garment that fits just as well before, during and after pregnancy. Great for training or prenatal yoga. Soft and comfortable sustainable material - 95% lyocell and 5% elastane.

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READY FLEX FLEECE
The ultimate fleece sweater, made from recycled PET bottles, for all those everyday challenges that face pregnant or new mothers – also ideal for the ski slopes, jogging and long walks. The sweater has many thought-out details, such as smart pockets, nursing function and side-slits with zips for an adjustable fit, ensuring that the sweater fits just as well during pregnancy as during nursing. Hood with button-up neck and extra long cuffs with thumbholes. The sweater is also extra long at the back for protection when sitting on cold surfaces. The fleece is made in 100% polyester from recycled PET bottles. It takes twelve 1.5 litre bottles to make one Ready Flex Fleece.

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FAST FOOD SPORTS TANK TOP
Sports tank top with double function for pregnancy and nursing, in quick-drying performance material made from recycled polyamide. The tank top has a racer back for maximum freedom of movement. The material breathes and efficiently wicks away moisture whether you are training in the gym, jogging or going for a long walk with the pram. Material: 80% recycled polyamide and 20% elastane.

WINDBLOCKER FLEECE
Warming fleece sweater that protects the bust against wind and draught outdoors thanks to a built-in windproof membrane in the front overlap. The sweater has extra long sleeves with thumbholes. The sweater fits just as well during pregnancy as nursing. The fleece fabric and the windproof membrane are made from recycled PET bottles and consists of 94% recycled polyester and 6% elastane.

Sustainability 

Boob’s entire collection is certified according to STANDARD 100 OEKO-TEX®. This guarantees that the clothes are tested for harmful substances - and are safe to wear next to your skin and baby, even when you are training and sweaty. All new designs in the spring/summer collection 2016 are made from sustainable materials and all traditional cotton has been replaced with organic cotton. Boob’s products are made in Europe. Since 2008, Boob has succeeded in going from 20% to 80% use of sustainable materials without compromising on design or function. We aim to make that figure 100%.

Thursday January 28, 2016

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