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    Now offering more than 80% greener materials

    April 2011
    Boob started in 1999, based on the idea of making life more comfortable, more beautiful, and less complicated for mothers and their newborn babies.
    When you buy a garment from Boob, you are buying something produced with a lot of care. You can see some of that care in the high quality of the design, the function and the fabric. Less obvious perhaps, is our care for everyone and everything involved in producing it, the people as well as the environment.
    We always strive to make our clothes with as little environmental impact as possible. An important part of this work is to choose alternative materials.  In just two years, we have increased the proportion of greener materials in the total production from 20 to 81 per cent. All so that you as a mother may choose clothes based on your care for the future.. You can read more about our environmental work here.

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